Key Highlights :
Tesla inaugurates its first India store in Bandra Kurla Complex (BKC), Mumbai on 15th July 2025.
The car maker launches the Model Y electric SUV with two trim options for ₹60–68 lakh.
Tesla will install charging infrastructure in Delhi-NCR and Mumbai; delivery to start in Q3 2025.
Key Background :
Tesla’s much-awaited Indian entry has now officially begun with the opening of its first experience center in Mumbai. The Bandra Kurla Complex, one of India’s leading business areas, was selected to house the 4,000-square-foot Experience Centre. It would be a place where prospective customers can obtain information regarding Tesla cars, experience features, and ultimately take test drives.
The first Tesla vehicle in India is the Model Y, a compact electric SUV. The car comes into India from the Shanghai Gigafactory and in two luxury versions. The import tariff policy of India, with up to 100% tariffs on fully assembled cars imported from abroad, makes the Model Y much pricier to buy in India compared to other places around the world. This notwithstanding, Tesla is targeting it as a high-end, technology-driven car for India’s expanding upper-middle-class and luxury EV market.
Tesla’s strategy in India begins with the direct-to-consumer model. Bypassing local dealerships, the company has chosen to own and operate its showroom. The model is an expansion of Tesla’s worldwide strategy that requires control of customer experience and brand positioning. Model Y units in the market today are simply for display and test drives only, and mass-scale deliveries begin in Q3 2025.
To provide a hassle-free transition for EV first-time owners, Tesla is also building out a Supercharger network in India. There are four planned charging points in each of Mumbai and Delhi-NCR. These installations are important in order to drive out range anxiety and charging infrastructure concerns, which are common impediments to EV sales in India.
Maharashtra Chief Minister Devendra Fadnavis gave Tesla a hearty welcome at the launch ceremony and asked the firm to invest more in local manufacturing and R&D. His address focused on making the state an electric mobility and innovation center.
Tesla’s entry into India is not simply a business venture—it’s a market-entry strategy for the world’s fastest-growing car market. Although initial volumes will be capped by cost and supply factors, the legwork done in 2025 may prove key to Tesla’s long-term success in the market.
