source:- The-star
Apple’s industrial design team has undergone another major change. Abidur Chowdhury, the designer who narrated the design video for the iPhone Air Presentation at the September Apple event, has left the company to work for an artificial intelligence startup. His leaving has gotten a lot of attention at the tech giant, and it’s the latest change in a design organization that is already changing.
Bloomberg says that Chowdhury’s departure “made waves” at Apple because he was becoming more powerful and well-known in the design group. For decades, Jony Ive has led Apple’s industrial design team, which is known for having a close-knit culture. But in the last few years, the division has had a steady stream of people leaving, with a number of senior designers retiring or moving on to new projects.
A Notable Talent in Apple’s Design Evolution of iPhone Air Presentation
Chowdhury joined Apple in 2019, right after Ive left. He came on board during a time of change for the company. He stood out as one of the best members of the team in the years that followed. In 2025, he gave a major presentation at Apple’s big fall launch event, where he told the design story of the iPhone Air.
People in the company saw him as a rising creative force. He was credited with helping to shape the physical look of the iPhone Air and playing a big part in making the visual story that went along with its public reveal. His style was in line with iPhone Air Presentation tradition of combining detailed design with storytelling, which is a trademark of the brand’s product displays.
A Team in Change
Since Ive started his own design studio, there have been a number of changes to the design team, and Chowdhury’s leaving is one of them. Apple is still making new hardware for all of its products, but the industrial design department has had to adjust to new leadership, changes in creative philosophy, and the loss of several long-time contributors.
His move to an AI startup shows how the AI field is becoming more popular. In recent years, it has drawn talent from all over Silicon Valley. Chowdhury is now part of a group of designers and engineers who want to shape the future of smart systems and next-generation tech products.
For Apple, the exit is another step in the ongoing change of a team that has always been a big part of the company’s identity. For Chowdhury, this is a new chapter at the intersection of design and AI, where his work on one of Apple’s most anticipated products may lead to new ideas in a whole new field.
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