Apple revenue in India has never been higher. CEO John Ternus said so on the company’s September-quarter earnings call on November 2, pointing to a record for the July-September period. The iPhone, Mac and services businesses all played a part. For a company hunting for its next big growth engine, India is looking more like one every quarter.
India Joins a Broad Run of Records
Ternus said India set an all-time revenue record in the quarter. It wasn’t alone. Apple also posted September-quarter records in the Americas, Europe, Greater China and the rest of Asia-Pacific.
Apple didn’t break out India’s figures, but the group numbers give a sense of the momentum. Quarterly revenue came in at $114.5 billion, up 12 per cent from a year earlier. For fiscal 2026, revenue reached a record $479 billion, compared with $416 billion the year before.
iPhone Upgraders Lead the Way
The iPhone did much of the heavy lifting. Apple says India saw its highest-ever number of iPhone upgraders in the quarter, a pattern that also showed up in the United States, mainland China and Japan.
Globally, iPhone revenue rose 17 per cent year on year to $57.6 billion, helped by the iPhone 18 Pro series and the iPhone Duo. CFO Kevan Parekh added that the active installed base of iPhones is at an all-time high, and that Apple just had its best year ever for upgrades. In other words, Apple revenue in India is being fed by existing users trading up, not just first-time buyers.
Mac and Services Add to the Picture
Parekh said Apple set all-time revenue records in India and Southeast Asia, with double-digit growth across both developed and emerging markets.
On the Mac side, global revenue climbed 24 per cent to $10.8 billion. Demand for the MacBook Neo and MacBook Pro drove the gain, even with supply constraints. Services brought in $31.6 billion, up 10 per cent, and India was among the markets that posted its highest-ever services revenue.
Apple Pay Arrives in India
Ternus also announced that Apple Pay has launched in India through a partnership with Axis Bank. The service is already live in more than 90 markets, so India’s arrival fills a notable gap and gives Apple a foothold in the country’s digital payments space.
What the Record Means for Apple
Taken together, the quarter suggests India is becoming more than a place to sell phones. Computers, subscriptions and payments are all starting to contribute. With a growing installed base and a widening ecosystem, Apple revenue in India is likely to stay a key number to watch in the company’s long-term plans for the country.