Healthy animals sit quietly at the heart of every dependable food system. Long before food reaches a plate, it begins with strong immunity, efficient nutrition, and balanced care at the farm level. When animals thrive, productivity becomes predictable, waste is reduced, and quality improves naturally. Poultry sheds, dairy farms, and livestock units may appear far removed from global food conversations, yet they are where food security is truly decided. Strengthening animal health is not only about preventing disease; it is about protecting livelihoods, stabilizing supply chains, and ensuring that nourishment remains consistent and safe for communities that depend on it.
This responsibility finds clear expression in the work of Lavizen Health Care and the leadership of Dr. Pooja Bhardwaj Gautam. As General Manager Sales and Marketing,Dr. Pooja Bhardwaj brings together veterinary science, field experience, and strategic clarity to build solutions that serve both farmers and the wider food ecosystem.
Foundations of a Purpose-Driven Career
Dr. Pooja Bhardwaj’s professional journey is rooted in strong formative years at boarding school “Jawahar Navodaya Vidyalaya”, where she imbibed a philosophy that emphasized seeking possibilities rather than focusing on obstacles. This mindset became a defining force throughout her career, enabling her to navigate challenges with resilience and clarity. Academically accomplished from an early stage, she pursued veterinary science at the Veterinary College in Jabalpur. What began with hesitation soon transformed into a defining decision, as she discovered her true calling in veterinary medicine. She completed her B.V.Sc. and M.V.Sc. from JNKVV University with outstanding academic performance, laying a solid foundation for her future in animal healthcare.
Her initial professional exposure came through a brief role as a research associate at Biocon. While the experience enriched her scientific understanding, it also helped her recognize that her strengths lay beyond laboratory confines. Dr. Pooja found herself naturally inclined toward people-centric, market-facing roles that combined science with communication and strategy.
Building Market Wisdom Beyond the Laboratory
In 2012,Dr. Pooja Bhardwaj took her first decisive step into the marketing domain by joining Natural Remedies as a Product Executive. This phase proved instrumental in building her foundational understanding of product positioning, customer engagement, and industry dynamics, supported by strong mentorship. Following a maternity break, she joined Himalaya Wellness Pvt. Ltd., where she transitioned into sales, a move that significantly expanded her professional horizon.
This role offered her invaluable exposure to farmers and consultants across the country, allowing her to gain a practical, ground-level understanding of commercial poultry farming. Beyond academic knowledge, she developed insights into real-world challenges, farm economics, and field realities, experiences that would later shape her leadership philosophy.
Her subsequent tenure as Marketing Manager at MicroLabs AHC marked another major milestone. During this period, she conceptualized and successfully launched the Poultry Premier League event, a high-impact initiative that enhanced brand visibility and industry engagement. This achievement brought her into direct interaction with Lavizen’s leadership, setting the stage for the next chapter of her journey.
Leading Lavizen into a New Growth Era
Recognizing her industry acumen and strategic vision, Lavizen’s management invited Dr. Pooja to lead the company’s sales and marketing functions. After detailed discussions around Lavizen’s vision and long-term roadmap, she joined Lavizen Health Care Pvt. Ltd. as General Manager, Sales and Marketing.
When Dr. Pooja Bhardwaj assumed leadership in 2024, Lavizen possessed strong product credibility but remained geographically limited to Karnataka and Tamil Nadu. Her immediate priority was nationwide expansion. Within just eight months, she successfully built teams and established business operations across India, transforming Lavizen into a pan-India organization.
Another key focus was differentiation in a highly competitive red ocean market. Under her leadership, Lavizen launched its digital presence through a new website and initiated structured social media and print media campaigns in early 2024. The company’s debut participation at the Poultry India Expo in Hyderabad in November 2024 proved to be a defining moment, earning Lavizen significant global attention
These efforts culminated in exceptional results. Driven by strong products and consistent marketing, Lavizen achieved triple-digit growth in FY24-25. Dr. Pooja takes pride in having witnessed the company’s evolution from single-digit to double-digit revenue within a year, positioning Lavizen as the fastest-growing animal healthcare company in the sector.
Leadership Anchored in Trust and Alignment
Dr. Pooja Bhardwaj’s leadership approach is deeply influenced by her experience across leading healthcare organizations. At Lavizen, she operates in strong alignment with the company’s ideology, which she prioritizes above all else. This synergy between personal principles and organizational vision creates what she describes as a double engine effect, ensuring that marketing and sales initiatives receive unwavering management support.
She firmly believes that building customer trust is the greatest challenge in a saturated market where products often appear indistinguishable. Lavizen’s response is a deliberate focus on quality over speed, balancing rapid development pressures with rigorous research and validation. This philosophy is reinforced by investments in a dedicated research and development facility and a state-of-the-art manufacturing unit working exclusively for Lavizen.
From Human Healthcare research to Animal Health Excellence
Dr. Pooja’s transition into animal healthcare was inspired by her veterinary education and an honest assessment of her professional strengths. Her early experience in human healthcare research at Biocon clarified that her interpersonal and techno-commercial skills were better suited to interactive roles. Marketing and sales roles in animal healthcare confirmed this realization.
She views the animal health industry, particularly poultry, as a domain that demands a holistic understanding of science and on-ground practices. Direct engagement with farmers and consultants provides a richer and more dynamic learning environment compared to lab-based research, making veterinary healthcare both challenging and deeply fulfilling.
Balancing Science and Practical Execution
Lavizen’s ability to integrate advanced science with practical application is driven by structured systems and a strong testing culture. Dr. Pooja ensures this balance through parallel, cross-functional teams, where innovation-focused units operate alongside teams managing daily operations, preventing execution demands from overshadowing research initiatives.
A defining element of this approach is commercial farm validation. Every new product undergoes pilot testing at Lavizen’s commercial farms for several months before market launch. This rigorous real-world evaluation ensures consistent performance and has resulted in Lavizen earning the distinction of being a zero-product-complaint company.
Prevention as the New Priority
Dr. Pooja Bhardwaj identifies antimicrobial resistance as one of the most pressing challenges in animal healthcare. Lavizen addresses this by emphasizing prevention over treatment, offering scientifically validated nutritional supplements such as Power Garlic 25 percent, LAVI GOD, and LAVI IMMUNE C. These solutions help reduce disease incidence and long-term costs while supporting responsible health management.
Rising feed costs and efficiency challenges are tackled through the development of a zero-wastage product concept designed to maximize nutrient utilization and minimize protein loss. Additionally, Lavizen is strengthening quality assurance and regulatory compliance processes to prepare for complex global export markets governed by diverse regulatory frameworks.
Credibility, Safety, and Zero Compromise Quality
Ensuring innovation is backed by credibility and safety remains central to Lavizen’s vision. All products undergo validation in ISO certified QA QC laboratories, followed by extended commercial farm trials lasting three to six months. Dr. Pooja highlights the company’s zero complaint record on product performance as a testament to this rigorous process.
Ingredient integrity is another cornerstone. Lavizen uses HPLC grade inputs across its feed supplements and maintains confidence that any global laboratory can validate product claims and active ingredients as stated.
Technology as a Catalyst for Future Growth
Dr. Pooja Bhardwaj views technology as a key enabler of P4 healthcare, predictive, preventive, personalized, and participatory. Innovations such as IoT wearables for real-time monitoring, AI-driven diagnostics, and integrated digital platforms are transforming animal healthcare from reactive to proactive models. These tools enhance efficiency, improve outcomes, and support sustainable livestock production.
Success Beyond the Balance Sheet
For Dr. Pooja, success extends far beyond revenue and market share. She measures impact through team wellbeing, engagement, and professional growth, alongside customer loyalty and long-term value creation. As a member of the executive committee, she also focuses on nurturing organizational culture, operational efficiency, and innovation.
On a personal level, she believes success lies in continuous self-evolution, becoming better each day, and contributing meaningfully to family, friends, and the wider community.
The Competencies That Truly Matter
Dr. Pooja Bhardwaj advises young professionals to balance theoretical knowledge with extensive practical exposure. She emphasizes the importance of strong communication skills, strategic thinking, and problem-solving abilities to navigate complex healthcare ecosystems and deliver meaningful outcomes.
Charting the Future of Animal Healthcare
Looking ahead, Dr. Pooja envisions Lavizen Health Care as a leading innovator in the global animal health sector. With a strong focus on sustainable, science-driven nutritional solutions for poultry, the company aims to contribute directly to global food security and industry advancement. This vision will be realized through continuous innovation, uncompromised quality standards, and strategic global partnerships that position Lavizen at the forefront of animal healthcare progress.
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“I have always believed that real progress in animal healthcare begins at the farm, where science must prove itself through results, not promises.”
“My journey taught me that knowledge alone is not enough. It is only when science meets people, practice, and purpose that meaningful impact is created.”
“Customer trust is not built through speed or scale. It is earned through consistency, validation, and the courage to say no to shortcuts.”