Key Highlights :
Audacity Venture Capital has recorded a $50 million exit of VideoVerse following the latter’s acquisition by Minute Media, which is India’s biggest mediatech exit.
VideoVerse’ flagship product Magnifi utilizes the deployment of artificial intelligence in the production and dissemination of live sports highlights.
Early-stage investment of $5 million indicates Audacity’s sector-specific, conviction-based investment approach.
Key Background :
Audacity Venture Capital invests with focus in media-tech, adopting a sector-concentrated but stage-agnostic investment approach. This allows the company to spot early media-tech disruptors, invest capital and strategic dollars, and patiently wait for them to scale into industry giants. Its view is that media-tech, and even more so AI-based content solutions, is one of the most intelligent digital economy bets.
VideoVerse is a good example. The business created Magnifi, an AI-based SaaS product that solves some of sport broadcasting and publishing’s most critical pain points. Auto-notifying key live sport moments and creating live short-form highlights, the product enables rights-holders, leagues, and publishers to publish real-time content on digital channels. In addition to driving more-engaged fan interaction, this also empowers businesses to monetize content more successfully.
When Audacity initially invested in VideoVerse, the business was worth approximately $5 million. The business continued to grow its technology, penetrated more customers, and developed as a market leader in AI media solutions over time. Organic growth eventually caught foreign players’ eyes, and it later found itself in Minute Media’s hands.
Minute Media, a global sports tech and content company, brings strong distribution networks and monetization expertise. By acquiring VideoVerse, it gains access to Magnifi’s advanced AI tools, enabling a more integrated approach to content creation and delivery. This strategic alignment is expected to accelerate Magnifi’s adoption globally, helping sports organizations meet the growing appetite for real-time, short-form video content.
For the investor, this exit is testament to the power of conviction investment. Audacity’s success in seeing a healthy company through its initial growth and defining its path to exit is testament to the fund’s power to own the mediatech ecosystem. It is also a testament to the confidence of Audacity’s limited partners, from global family offices, media conglomerates, and institutional funds.
For VideoVerse, the acquisition is not simply a seal of endorsement on its tech but endorsement of the capability of AI to establish a media future. CEO and co-founder Vinayak Shrivastav viewed Audacity as an authentic partner in pushing the team, taking ideas forward, and being great at scale for the company. Together, the exit is proof of India’s mediatech startups’ capability to make the world sit up and take notice and leave their mark.
About the Author
Abhishek Roy
Abhishek Roy is a Managing Editor at Business Minds Media India.